Thursday, June 23, 2011

Disruptive iPad Changing How We Watch Video Again; Putting Cable Companies In Hot Water

You know you're disruptive when other companies get sued because of the doors and possibilities that your product opens.

After Time Warner was sued and eventually settled over its iPad app that allowed subscribers to stream services they order, Cablevision is being targeted by Viacom for virtually the same reason.

This is pretty impressive considering that the tablet market did not exist 14 months ago.  And today, the iPad IS the tablet market.  After all, the iPad accounts for about 90% of the world's tablet traffic and 97% of the US market.  

It's likely we are seeing the beginning of a turmoil in the video subscription industry, namely cable and satellite.  Don't be surprised if these apps are the precursors to video-only services for live TV.

Source: Macrumors

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